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Strategy Vs Tactics: How Obsession on Either Ends is Unhealthy

If you own a business, then you will definitely have come across the terms, ‘strategy’ and ‘tactic’. Many people think that both are one and the same, thereby only focusing on one of them. This is a bad move as far as your business is concerned.Both strategy and tactics are different, and unnecessarily obsessing over … Continue reading “Strategy Vs Tactics: How Obsession on Either Ends is Unhealthy”

The Hidden AdWords Options Most Marketers Miss Out

Setting up effective Adwords campaigns is no easy task. One has to look at several factors like demographics, keyword bids, competition, etc to come up with a campaign that uses the least budget, yet gives the best conversions.There are some often overlooked features of Adwords that can give you an edge over competitors if you … Continue reading “The Hidden AdWords Options Most Marketers Miss Out”

How to Build Thriving Communities on the World’s Largest Social Media Platform

Facebook is the world’s biggest social media platform. And if you have a community page on the site, then you have a limitless potential to grow it into an active meeting place for people who are interested in the same things like you.But even though starting an online community on Facebook is an easy process, … Continue reading “How to Build Thriving Communities on the World’s Largest Social Media Platform”

How To Create The Perfect Content For Your Customers

Many companies, especially those providing B2B services, have blogs that are aimed at publishing informative content to bring in new leads. And they will also have a writing team that generates hundreds of articles a month optimized for providing more information about their products and services.But most of the businesses face a big issue – … Continue reading “How To Create The Perfect Content For Your Customers”

Content Marketers: How to Create Content Without Subject Expertise

Every content marketer often comes across subject matters of which they have absolutely no clue. In fact, their lack of knowledge in the field can deter them from trying to profit in the niche. And if you are a content marketer who is facing this issue, the first thing to do is to move away … Continue reading “Content Marketers: How to Create Content Without Subject Expertise”

5 Overrated Content Marketing Tactics Being Used Today

​Content marketing is asserted as the crucial tactic among the number of social media strategies. It’s defined as the creation and sharing of content, be it blog posts, social media status updates, videos, and even memes, with the purpose of acquiring customers.In other words, it’s communicating the value of a product or service in order … Continue reading “5 Overrated Content Marketing Tactics Being Used Today”

How to Produce Content That Doubles Your Sales Funnel Conversion Rate

Come on, do you really expect your new leads to purchase your product without any form of resistance?If it happens, great. But in real life, it doesn’t work that way.Trust me, pushing promotional messages to strangers, even though they have just subscribed to your email list isn’t going to help. If anything, it’d discourage them … Continue reading “How to Produce Content That Doubles Your Sales Funnel Conversion Rate”

7 Ways To Clearly Define Your Brand And Nail Your Message

When it comes to large companies and corporations, spending millions of dollars every single year to extract the perfect image for their brand isn’t unheard of. It’s what they do to stay relevant and come to mind whenever you see their logo, their colors, or another aspect they’ve decided helps define their brand.As a smaller business, … Continue reading “7 Ways To Clearly Define Your Brand And Nail Your Message”

Why Retirees Need To Invest In Digital Real Estate

When you ask any hockey expert who the best player in the game is, they’re going to tell you, without hesitation, that the best of the best is Wayne “The Magician” Gretzky.Wayne Gretzky had a way of always being right where the puck was going. He wasn’t always the fastest skater. He definitely wasn’t the … Continue reading “Why Retirees Need To Invest In Digital Real Estate”

How To Avoid Burnout & Survive Long Term In Digital Marketing

Are you ready to build a successful digital marketing business?​​Well, it’s doable. But you need to remember that digital marketing is an umbrella term used to describe different marketing strategies through online channels like websites, search engines, and social media.Sounds simple enough, right? Just stick some colorful banners here and there and you’re done.Well, it’s … Continue reading “How To Avoid Burnout & Survive Long Term In Digital Marketing”