Search engines such as Google, Bing, Yahoo etc. have forever changed the lives of internet users. Research on any topic under the sun now takes less than 10 milliseconds and the knowledge of everything is just a few keywords and the push of a button away.
Anyone who puts out content on the internet has only one way of reaching mass audience, and that is through these search engines. In the early days of the World Wide Web, simply repeating a few keywords over and over again in the content made sure that the content showed up on the first or second page of any or all search engines. That method, however, does not work anymore. Now is the time of complex algorithms used by the search engines that gauge the relevance of contents to the user’s topic of interest.
Every day there are millions of new pages of content produced on the internet. Search Engine Optimization (SEO) is a way to ensure that the important search tools are able to locate and separate content that is more relevant than the others. This is a way to make it easier for people to discover your site and consequently increase the traffic on it.
Beginners to the blogging sphere may be flummoxed by the technicalities. Even some veterans may still be in the dark about how to get the search engines to notice their content. This confusion is too easily understandable especially for those without a clear understanding of how search engines work. Here are five tips to get you started on writing SEO friend content:
Find a relevant and useful topic
This advice might seem redundant to most people reading this article but it’s important to keep in mind that while thousands of people will want or need to read content on everyday topics, very few would be looking for content on subjects that are of no importance in the present day. Figure out the essential parts of the topic and strategize the way you will go about writing it. Delve deep into the topic while you do your research; while writing narrow it down to the most important points and elaborate lucidly and wisely to hold the attention of your readers.
Keywords are (still) the key
Choose your keywords carefully and do it before you start writing your content. Use them sparingly but wisely. Do not underestimate your readers; most of them are smart enough to spot overuse. Use the keywords in the title, throughout the body and in the tags. Websites like Google’s Keyword Tool, Ubersuggest and WordTracker can help those who need a little help selecting the most useful keywords.
The importance of keywords cannot be emphasized enough. Keywords help search engines classify the content easily, thus improving chances of the content being high up in the SERPs.
Use Links to Your Benefit
It lends credence to any content if it links to other websites and pages used to create said content. Using these links also helps the search positioning of a content to rise as it increases the relevance and authenticity of it.
Including links leading to pages offering more information on the topic also helps.
Content + Social Media = Winning Combo
Social Media is perhaps one of the most easily available tools to promote content today. Most commonly used social networking sites such as Twitter, Facebook, LinkedIn and Google+ offer plugins for download. Install these plugins, and attach the tell-tale buttons to all your content to make it easy for people to share your content with their peers and followers.
Content that is frequently shared rises up in the search ranks.
Write Engaging and Quality Content
This is the most important part, of course. Quality trumps quantity. If your content engages your readers and keeps their attention, the likelihood of your content going higher up in search rankings increase exponentially. Since search engines take into account website traffic, a large number of people sharing your content on social networking platforms helps in this scenario.
Keep the body of your content short and interesting. Break it into paragraphs and/or bulletins for easy reading. Create content that is relevant, engaging and informative to the targeted audience.